Vivere is an Italian word meaning “Dare to Live”, reflecting our belief in creating transformative sports and cultural experiences.

Established in 2017, Vivere Sky Group strives to become the frontrunner of sports and culture in the Greater Bay Area. We are a team of passionate professionals who dare to breakthrough and tailor-made inimitable sports & cultural experiences to inspire active living and meaningful engagement.

Our Capabilities

Sports IP Strategy & Event Delivery

We deliver international and national sporting events while introducing premier sports IPs to Hong Kong and the Greater Bay Area, creating immersive event experiences while engaging diverse audiences across the region.

Sports Venue & Lifestyle Destinations

We provide sports venue planning and consultancy services for premier sports and lifestyle destinations across the Greater Bay Area. From advanced sports facilities and wellness hubs to immersive sports-tech experiences, we explore new ways of active living.

Sports Academy & Talent Development

We build structured talent pathways through professional coaching, customised training programmes and access to premier sports facilities and international networks. Supported by the Ying Tung Training Centre, we are committed to nurturing the next generation of sports talent.

Community Arts & Culture Platforms

Through THE BRIDGE+ Living Art Space in Sham Shui Po and THEBRIDGE+ UOB Art Academy in a revitalised century-old tong lau onShanghai Street, we curate exhibitions, artist residencies,workshops, arts and cultural programmes that connect artists,communities and the creative industries.

With over 70+ arts and cultural programmes and 18,000+participants to date, we continue to foster creative exchange throughaccessible cultural experiences.

Partnerships & Creative Collaborations

We collaborate with artists, brands and partners to create sports- and culture-led experiences, creative products and immersive activations that connect sports, tourism and lifestyle while shaping vibrant destination experiences across the Greater Bay Area.